Search Engine Optimization Search Engine Ranking
 
 
 
 
 
 
Search Engine Optimization (SEO) / Marketing (SEM)
 

We are an SEO company providing expert services in canada, usa, uk for internet or online marketing and web site promotion. Our SEO consultants provide search engine optimization and marketing service and listing in top 100 search engines, helping you improve your rank in google, yahoo and msn. We also setup and manage Pay per click (PPC) advertising campaigns and submit your site to various search engines

Search Engine Optimization (SEO)

  1. Based on organic or natural search
  2. Designing pages with relevant content & effective keywords to secure optimal position in search listings
  3. Secure top positions to ensure targeted visitors find your site when looking for products & services

Search Engine Marketing (SEM)

  1. SEO pulls the traffic to your site - SEM helps to convert them to prospects
  2. Provides accountability for ROI on SEO efforts
  3. Secure top positions to ensure targeted visitors find your site when looking for products & services

Why Search Engine Optimization (SEO) or Search Engine Marketing (SEM) ?

Fundamental Reason - You need people to visit your website, the common attitude is "Build it ... they will come"

80% of internet users use Search Engines
55% of purchases/decisions are made through sites found using Search Engines
60% find organic or natural search listing relevant than paid listings for purchasing product or services
93% of consumers do not look past the top 20 listings (or 2 pages)

How can we help you ?

  • Improve your position in the search listings
  • Drive more traffic to your site
  • Maximize your Revenue & ROI from Search Engine Marketing (SEM) efforts

Additional success building Strategies:

  • E-Mail Marketing
  • Banner Advertising
  • Paid Search Inclusion
  • Advertising Campaigns (PPC)

Call us at: (416) 619 7732 to discuss !!

 
SEO Process
 

Our plan for your web success

  • Initial Consultation
    • Report on Ranking (if website exists)
  • Analysis of Competitors
  • Optimize Pages
    • Site Content (Copywriting)
    • Site Link (Link Popularity)
    • Site Design (Optimized HTML Coding)
  • Research Keywords
  • Build & Submit Pages
  • Rank Reporting & Monitoring

Let us know how your rankings are helping your business. Continous feedback help us - help you get more business.

 

Call us at: (416) 619 7732 to discuss !!

 
SEO Packages
 

How much attention are you looking for ?

 
  Bronze Plan Silver Plan Gold Plan
» Service Contract No Yes Yes
» Initial site ranking report No Yes Yes
» Initial search engine compatibility report No Yes Yes
» Maximum search keyword phrase targeted 12 25 Unlimited
» Initial search engine compatibility report Yes Yes Yes
» Consultation & review of keywords No Yes Yes
» Section 508 Compliance Partial Compliance Partial Compliance Compliant
» Search engine site map Yes Yes Yes
»META Tag creation Yes Yes Yes
» Site review, optimization & compatibility fixes No Yes Yes
» Addition of robots.txt file
(Allows easy traversal for search engines)
On Need Basis On Need Basis On Need Basis
» Paid express inclusion in Yahoo
(fees goes directly to Express Submission Fees)
Additional Cost
($300)
Additional Cost
($300)
Yes
» Hand submissions to search engines & directories Yes Yes Yes
» Submission to secondary engines & targeted directories Yes Yes Yes
» Monitor/Prevent over-submissions or spamming Yes Yes Yes
» Reciprocal linking to build link popularity Very Limited Limited Yes
       
» Follow up Submissions No Quarterly Monthly
» Competitor Review No Yes Yes
» Ranking reports showing new & improved positioning 1 Report
(after 3 months)
Quarterly Monthly
» Length of Service 3 months 1 year 1 year
» Dynamic site optimization No No Yes
» Tracking & Monitoring Site Traffic No No Yes
» E-Mail & Telephone support None E-Mail Telephone
» Other costs or charges None None None
 

Call us at: (416) 619 7732 to discuss !!

 
Link popularity Building
 

Link Popularity Building

Link popularity is a major part of the SEO/SEM process to achieve higher ranking on search engine listing. We provide link popularity integration as part of our SEO/SEM solutions.

What is link popularity?

Link popularity is the total number of quality web sites linking to your web site.

Why is it important?

Increasing the number of quality links (links from sites with higher page ranks) to your web site is a recommendation or guarantee of the worth of your site. By having links to your site, you will:

  • Increase Direct Traffic to your site by people doing click-throughs
  • Increase Page Rank which is a quantitative measure of how important the page is. It depends on:
    • Ranking of the current page using criteria like title tag, meta tag, keyword position etc.
    • Quantity of the inbound links
    • Quality of the inbound links

How to improve the Link Popularity of your site ?

There are different ways to do this:

  • Reciprocal Link Programs - Your website link is on another site and you carry their link on yours.
  • Non Reciprocal Link Programs ( or One Way Link Programs ) - You get a link to your site without forwarding any.

Call us at: (416) 619 7732 to discuss !!

 
SEO Writing
 

Writing Search Engine Optimized content for your site

What is SEO Writing or Copywriting ?

It is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. At Keyona, we please spiders without displeasing humans. Our strategy for copywriting revolves around the following 2 important readers of the content:

Visitors:

  • scan web pages through headlines and graphic to capture attention
  • need clear, concise & detail rich content
  • quickly know your USP (Unique Selling Proposition)
  • content presented in easily readable and digestable pieces
  • able to quickly and logically navigate through information

Spiders:

  • strategic use of keywords to enable indexing of content
  • create an optimal keyword density of 3-4%
  • creation of optimal keyword rich title & descriptions

You must have seen the steps we have taken in the previous paragraph, yes we use the old age AIDA formula when providing our Copywriting services at the same time watching out for those spiders to index the content. Well AIDA for those of you looking around helplessly means:


A= Attention. Get your prospects attention
I= Interest. Get your prospects interested in your products or services.
D= Desire. Make your prospect desire your products or services.
A= Action. Call to an action from your prospects for the order.

We currently provide our SEO Copywriting services as part of our SEO packages only.

 

Call us at: (416) 619 7732 to discuss !!

 
SEO Analysis & Tracking
 

Web Analysis & Tracking helps you understand how your customers find and interact with your website. We will analyze the usage information and provide detailed reports on:

Website Issues : Bad display pages, Slow downloads, Errors
Identify Visitors : Who they are, What they do and Where they come from
Visitor Behaviors : Visitor exits site, click throughs, Duration of visit
Traffic Behaviors : Most traffic, Least traffic, Demographic of traffic
Page Statistics : Most accessed pages, Directories
Referral : Search phrases or keywords used, What search enginesor websites are sending you traffic

It is important for you to understand how well your website is working for you. We will help you know which areas of the site are attracting the most visitors, which pages keep visitors attention. Thereby, helping you to understand where you need to focus attention and increase your ROI (Return On Investment).

 

Let an SEO Company assist you in improving your search engine ranks. Call us at: (416) 619 7732 to discuss !!